SATURDAY, MARCH 7, 2026
KINGS BEACH SNOWFEST PARADE
11:30am-12:30pm
One of North Tahoe’s favorite winter traditions, the Kings Beach SNOWFEST Parade brings our amazing community together for a fun-filled celebration in downtown Kings Beach. With colorful floats, costumed crews, and live music from more than 30 local organizations and businesses, this is North Tahoe small-town magic at its best. Everyone is encouraged to spend the day in Kings Beach for SNOWFEST activities and events.
The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Raccoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.
Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.
SNOWFEST PALOOZA
NEW! All Day Celebration
New this year, the SNOWFEST Palooza expands the Kings Beach SNOWFEST Parade into a full day of FUN! Enjoy live music, local deals and specials, pop-up events, family-friendly activities, and fun for all ages. With exciting happenings around town, help us bring the party to the Palooza and soak up the SNOWFEST vibes in Kings Beach from start to finish!
CHECK OUT OUR FEATURED EVENTS!
March 6 | Palooza Pre- Party
❄️ Kings Beach SNOWFEST Palooza Kick-off
12-10pm • Tahoe Time Community Center
Get ready for a full day of community vibes, art, music, and dancing featuring the interactive, light-up Giving Tree Art Car, live DJs, and a curated local’s market supporting amazing makers. Hosted by Lady Luck Skate & Smoke Shop, join us at 8591 Brook Ave in Kings Beach and come celebrate community, creativity, and connection together!
March 7 | Parade + Palooza
❄️ NTPUD Pancake Breakfast
8-11am • North Tahoe Event Center
All-you-can-eat pancakes! Live local music, fun for all ages, and hot cocoa and coffee.
❄️ Dress Up Your Dog Contest
11:30am • KB SNOWFEST Parade
Walk with your dog in the parade, and the parade judges will also be judging the dogs.
❄️ Mardi Gras Mask Making
12-3pm • North Tahoe Arts
Drop in and design your own festive mask inspired by the bold colors, playful patterns, and joyful spirit of Mardi Gras.
❄️ Palooza Bonfire & Live Music + Awards
12:30pm • Tahoe Backyard
Community bonfire with live music from The Wrinkle and Matt Axton & Bad Moon… plus Parade winners announced!
❄️ Ski You in the 80s HOT DOG...THE MOVIE Party!
1pm • The Grid Bar & Grill
Come join this retro-inspired event celebrating classic ski culture, 80s fun, and friendly competition.
❄️ SNOWFEST Sale at Jackpot Vintage
11:30am-3:30pm • Jackpot Vintage
Come of the parade, stay for the shopping! Enjoy half-off sale on most items in the store!
❄️ Hot Chocolate + Cookies
11am-1pm • Tahoe Central Market
Stop by for FREE hot chocolate and cookies during and after the SNOWFEST parade!
❄️ Face Painting at Amber Moon
11am • Amber Moon Boutique
SNOWFEST Face Painting at Amber Moon and enjoy 20% from the boutique.
❄️ SNOWFEST Deals at Tahoe Dave's
8am-7pm • Tahoe Dave’s Kings Beach
Up to 60% off demo skis, score 20% off helmets, and grab a free lip balm with any $50+ purchase.
❄️ Chicken Tortilla Soup Special
11am • The Burrito Window
Serving up warm and delicious Chicken Tortilla Soup for just $8. Stay warm this SNOWFEST!
❄️ History of Kings Beach Quiz
2-4pm • Brockway Arts + Culinary Antiques
Show off your knowledge at the History of Kings Beach & North Tahoe Quiz for your chance to win small prizes!
❄️ Bracelet and Necklace Making
1-2pm • Yardsale & Co.
Stop by after the parade to create your own bracelet and necklace. Supplies provided by Truckee Art M.A.R.T.
❄️ Deals for your Furry Friends
10am • Hot Diggity Dog & Cat
10% off toys and treats, $10 off big bags of Nulo dog food and $5 off five pound Nulo cat and dog food
❄️ BOGO Drinks at Las Panchitas
12pm • Las Panchitas
Feeling thirsty? Stop by for authentic Mexican food and enjoy buy one drink, get the second free!
❄️ Hot Chocolate at Plumas
11am-2pm • Plumas Bank
Enjoy FREE hot chocolate and other goodies. Stop by during and after the Kings Beach Parade!
❄️ Mini Donuts at Tree House Cafe
7am • Tree House Cafe
Stop by for FREE mini donuts while supplies last. Grab a coffee or breakfast and enjoy the cafe!
JOIN THE SNOWFEST FUN
Parade Participants + Entries
Is your business, organization, or group interested in participating as a parade entry and connecting with the community? Creative floats, cars, trucks & trailers, art cars, walking units, and more are all welcome. Sign up before February 20 for guaranteed entry!
Calling All Volunteers!
The Kings Beach SNOWFEST Parade is produced by the Kings Beach District and would not be possible without the help of an amazing crew of volunteers. Available to help the day of the event or the week leading up to March 7? Sign up to learn more.
NORTH LAKE TAHOE SNOWFEST
February 26 - March 8, 2026
Every spring since 1982, North Lake Tahoe comes alive with 10 fun-filled days and nights! Jam-packed with events and activities for all ages, this year’s SNOWFEST will bring back the annual favorites, along with great new ones on and off the mountain. Join in the fun!
Become a SNOWFEST Sponsor!
SNOWFEST is powered by the incredible local businesses, organizations, and individuals who step up each year to keep the good times rolling. These sponsors make it all happen—from fireworks and parades to scholarships and community fundraisers.
Chickadee Art Collective ✨
Receive a $5 gift card for every $50 spent. Plus hot spiced apple cider & pomander oranges craft table.
Crown Motel ✨
Take 25% off your stay and make it a sparkling winter getaway in Kings Beach.
Java Hut ✨
10% off and special holiday treats — cozy up with seasonal favorites during the stroll.
KB Print & Frame ✨
20% off all photography plus clarified adult eggnog and classic eggnog for holiday shoppers.
KB Visitor Information Center
Artist opening, Niobe Burden, with discounts, snacks, beverages, and free photo art writing cards.
Lady Luck Skate & Smoke Shop ✨
Hot cocoa and a sweet treat — say “Merry & Bright” for a bonus surprise!
Lake Tahoe Photo Gallery
15% off in-store artwork during the event plus light refreshments.
Las Panchitas ✨
Warm up with some spice and enjoy delicious Mexican food and drinks.
North Shore Ace Hardware
10% off storewide — get your seasonal supplies and gifts with a discount.
North Tahoe Arts ✨
Save 10% on annual memberships and enjoy warm drinks, treats, and locally handcrafted art.
North Tahoe Event Center
Drop kids off for Parents Night Out fun while you enjoy the stroll! Must register in advance at ntpud.org.
Tahoe Central Market ✨
Free hot chocolate, coffee, and cookies while you shop fresh local goodies.
Tahoe Dave’s Skis & Boards ✨
Save up to 50% on 2025 demo skis and boards — plus seasonal rentals for kids under 18.
Tahoe Time Ice Cream ✨
A sweet stop for free hot cocoa and ice cream.
The Burrito Window ✨
Free brownie bite with your visit and special tortilla soup — just $8 a bowl.
The Grid Bar & Grill ✨
Happy Hour specials from 4–7pm on apps, drinks, and shots — plus free hot cocoa for kids 12 and under.
The Robin’s Nest ✨
Free gift wrapping and 10–20% off select unique gifts.
Tree House Café ✨
Free donuts while supplies last — treat yourself!
Well Being Massage & Gift ✨
Take 15% off all retail items — shop wellness gifts for the season.
Yardsale & Co.
Warm up with hot drinks and tasty treats as you browse cool finds.
Announcing SNOWFEST Parade Grand Marshal, Joy Doyle
The Kings Beach District is honored to name Joy Doyle as the Grand Marshal of the 2026 Kings Beach SNOWFEST Parade.
Joy was selected in heartfelt recognition of her decades-long commitment to Kings Beach and North Lake Tahoe. Through her leadership, service, and genuine care for this place and its people, Joy has helped shape the community we know and love today. Her generosity of spirit, tireless advocacy, and deep roots in Kings Beach have left a lasting imprint—one felt by residents, businesses, and visitors alike.
For more than 35 years, Joy has shown up for this community with purpose and heart, and we are proud to celebrate her as the 2026 SNOWFEST Grand Marshal.
Joy and her husband Brian moved to North Lake Tahoe in 1990 and bought their Carnelian Bay home in 1991, where they raised their two children.
Over 35 years in the area, Joy has spent 24 years with local non-profits, deepening her love for the community and the people who call it home.
From 1990–2000, she was assistant director for Snowfest, the winter celebration that draws visitors and energizes residents. From 2000–2011, she served as Advertising Manager for Northstar-at-Tahoe during a major resort redevelopment, while raising her children.
From 2011–2019, Joy led the North Tahoe Business Association as executive director, guiding the Kings Beach Commercial Core Improvement Project and forming the Benefit Assessment District.
Since 2019, she has been executive director of Mountaineer Transit Company, providing free winter microtransit in Olympic Valley and Alpine Meadows and inspiring initiatives like TART Connect across Lake Tahoe and Truckee.
2025 PARADE WINNERS
2025 GALLERY
Photos courtesy of Sky Emerson
