SATURDAY, MARCH 7, 2026
KINGS BEACH SNOWFEST PARADE
11:30am-12:30pm
One of North Lake Tahoe’s favorite winter traditions, the Kings Beach SNOWFEST Parade brings our amazing community together for a fun-filled celebration in downtown Kings Beach. With colorful floats, costumed crews, and live music from more than 30 local organizations and businesses, this is North Tahoe small-town magic at its best. Everyone is encouraged to spend the day in Kings Beach for Snowfest activities and events.
The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Raccoon Street. The announcing stand and judges table will be next to the King Building near the Bear Street Roundabout.
Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.
SNOWFEST PALOOZA
NEW! All Day Celebration
New this year, the SNOWFEST Palooza expands the Kings Beach SNOWFEST Parade into a full day of FUN! Enjoy live music, local deals and specials, pop-up events, family-friendly activities, and fun for all ages. With exciting happenings around town, help us bring the party to the Palooza and soak up the SNOWFEST vibes in Kings Beach from start to finish!
List of events, deals, and fun ...coming soon
JOIN THE SNOWFEST FUN
Parade Participants + Entries
Is your business, organization, or group interested in participating as a parade entry and connecting with the community? Creative floats, cars, trucks & trailers, art cars, walking units, and more are all welcome. Sign up before February 20 for guaranteed entry!
Calling All Volunteers!
The Kings Beach SNOWFEST Parade is produced by the Kings Beach District and would not be possible without the help of an amazing crew of volunteers. Available to help the day of the event or the week leading up to March 7? Sign up to learn more.
NORTH LAKE TAHOE SNOWFEST
February 26 - March 8, 2026
Every spring since 1982, North Lake Tahoe comes alive with 10 fun-filled days and nights! Jam-packed with events and activities for all ages, this year’s SNOWFEST will bring back the annual favorites, along with great new ones on and off the mountain. Join in the fun!
Become a SNOWFEST Sponsor!
SNOWFEST is powered by the incredible local businesses, organizations, and individuals who step up each year to keep the good times rolling. These sponsors make it all happen—from fireworks and parades to scholarships and community fundraisers.
Amber Moon Boutique ✨
Enjoy 20% off storewide while browsing cozy winter styles and holiday finds.
Bear Belly Brewing Co. ✨
Cheers to the season with delicious craft brews and festive cheer.
Brockway Art & Culinary Antiques ✨
Warm up with mulled cider while exploring unique art and antique treasures.
Chickadee Art Collective ✨
Receive a $5 gift card for every $50 spent. Plus hot spiced apple cider & pomander oranges craft table.
Crown Motel ✨
Take 25% off your stay and make it a sparkling winter getaway in Kings Beach.
Java Hut ✨
10% off and special holiday treats — cozy up with seasonal favorites during the stroll.
KB Print & Frame ✨
20% off all photography plus clarified adult eggnog and classic eggnog for holiday shoppers.
KB Visitor Information Center
Artist opening, Niobe Burden, with discounts, snacks, beverages, and free photo art writing cards.
Lady Luck Skate & Smoke Shop ✨
Hot cocoa and a sweet treat — say “Merry & Bright” for a bonus surprise!
Lake Tahoe Photo Gallery
15% off in-store artwork during the event plus light refreshments.
Las Panchitas ✨
Warm up with some spice and enjoy delicious Mexican food and drinks.
North Shore Ace Hardware
10% off storewide — get your seasonal supplies and gifts with a discount.
North Tahoe Arts ✨
Save 10% on annual memberships and enjoy warm drinks, treats, and locally handcrafted art.
North Tahoe Event Center
Drop kids off for Parents Night Out fun while you enjoy the stroll! Must register in advance at ntpud.org.
Tahoe Central Market ✨
Free hot chocolate, coffee, and cookies while you shop fresh local goodies.
Tahoe Dave’s Skis & Boards ✨
Save up to 50% on 2025 demo skis and boards — plus seasonal rentals for kids under 18.
Tahoe Time Ice Cream ✨
A sweet stop for free hot cocoa and ice cream.
The Burrito Window ✨
Free brownie bite with your visit and special tortilla soup — just $8 a bowl.
The Grid Bar & Grill ✨
Happy Hour specials from 4–7pm on apps, drinks, and shots — plus free hot cocoa for kids 12 and under.
The Robin’s Nest ✨
Free gift wrapping and 10–20% off select unique gifts.
Tree House Café ✨
Free donuts while supplies last — treat yourself!
Well Being Massage & Gift ✨
Take 15% off all retail items — shop wellness gifts for the season.
Yardsale & Co.
Warm up with hot drinks and tasty treats as you browse cool finds.
Announcing SNOWFEST Parade Grand Marshal, Joy Doyle
The Kings Beach District is honored to name Joy Doyle as the Grand Marshal of the 2026 Kings Beach SNOWFEST Parade.
Joy was selected in heartfelt recognition of her decades-long commitment to Kings Beach and North Lake Tahoe. Through her leadership, service, and genuine care for this place and its people, Joy has helped shape the community we know and love today. Her generosity of spirit, tireless advocacy, and deep roots in Kings Beach have left a lasting imprint—one felt by residents, businesses, and visitors alike.
For more than 35 years, Joy has shown up for this community with purpose and heart, and we are proud to celebrate her as the 2026 SNOWFEST Grand Marshal.
Joy and her husband Brian moved to North Lake Tahoe in 1990 and bought their Carnelian Bay home in 1991, where they raised their two children.
Over 35 years in the area, Joy has spent 24 years with local non-profits, deepening her love for the community and the people who call it home.
From 1990–2000, she was assistant director for Snowfest, the winter celebration that draws visitors and energizes residents. From 2000–2011, she served as Advertising Manager for Northstar-at-Tahoe during a major resort redevelopment, while raising her children.
From 2011–2019, Joy led the North Tahoe Business Association as executive director, guiding the Kings Beach Commercial Core Improvement Project and forming the Benefit Assessment District.
Since 2019, she has been executive director of Mountaineer Transit Company, providing free winter microtransit in Olympic Valley and Alpine Meadows and inspiring initiatives like TART Connect across Lake Tahoe and Truckee.
2025 PARADE WINNERS
2025 GALLERY
Photos courtesy of Sky Emerson
